The integration of Tap Network will allow companies to build out their Web3 strategies by incorporating commerce, data and loyalty programs.
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Non-fungible token (NFT) platform OneOf has acquired blockchain rewards tool Tap Network to help large companies connect with their consumers in Web3.
In addition, OneOf is launching the OnePlatform, a turnkey option for companies looking to expand into Web3 that combines elements of e-commerce, data and loyalty programs.
Tap Network, founded in 2018, allows consumers to redeem loyalty points or cryptocurrencies for real world products and services from major brands. It has partnered with companies such as internet browser Brave, rideshare company Uber, entertainment firm Warner Music Group and more.
Lin Dai, CEO and co-founder of OneOf, told CoinDesk that integrating Tap Network will help onboard more companies and customers into Web3 via e-commerce.
“The use case of collecting a branded is very far from the average consumer’s life,” said Dai. “What OnePlatform can do is build a next generation loyalty solution.”
Dai told CoinDesk that OnePlatform will include a multi-signature wallet, allowing Web3 natives and newer users alike to access and take ownership of their digital identities.