Doja Cat Releases NFT Collection With OneOf Marketplace


The multi-platinum recording artist is bringing digital collectibles to her fans on the Tezos blockchain.

Doja Cat on the blockchain? OneOf says so.

Doja Cat on the blockchain? OneOf says so.

OneOf, the music-focused non-fungible token (NFT) platform on the Tezos blockchain, released the initial drop of rapper/singer Doja Cat’s first NFT collection, “Planet Doja,” on Wednesday. The release includes two tiers of tokens and 26,000 collectibles starting at $5.

Every purchase of a digital collectible unlocks access to the “Planet Doja’' Discord channel, with select NFTs being bundled with tour tickets and in-person VIP experiences. The release culminates in an auction for a single “OneOf” token that grants its buyer an all-expenses-paid trip to see the artist on tour.

Doja Cat follows in the footsteps of Kings of Leon and other musicians by offering exclusive perks via NFT as a way to juice fan engagement.

OneOf was co-founded by Lin Dai, Joshua James and film producer Adam Fell in partnership with Quincy Jones Productions. It completed a $63 million seed round in June, with participation from investors including Nima Capital’s Suna Said, Sangha Capital and Jaeson Ma, co-founder of music label 88rising.

The platform lives on Tezos, which was one of the first blockchains to go live with a proof-of-stake consensus system back in 2018. The network touts zero fees for buying and trading and says that it uses “over 2 million times less energy” to mint an NFT than proof-of-work networks like Ethereum.

Surojit Chatterjee, chief product officer at Coinbase, said in a press release the company is excited to help “bring the innovation of NFTs to the masses” with user friendly and affordable collectibles.

“I don’t know that much about NFTs,” Doja Cat said in a press release. “But what I do know is that they can be bad for the environment and cost a fortune. Mine won’t.”