The NFT “poker chips” will be available on OneOf, a new platform for musicians that relies on the Tezos blockchain, every day until September 14. Users who amass an entire set of tokens will receive a special limited edition NFT from digital artist Cory Van Lew, best-known for collaborating with Mike Tyson on his NFT collection, and may win tickets to the iHeartRadio Music Festival 2021 on September 17 and 18.

In recent months, NFTs have exploded in popularity in the art and music world, with NFT sales already climbing to $2.5 billion in the first six months of 2021. “Our goal is to make NFTs accessible to the everyday fans, regardless of economic or technical backgrounds,” OneOf co-founder CEO Lin Dai said in a statement. “Our technology makes affordable and environmentally-friendly NFTs possible for music artists and fans, and we are excited to launch our platform fulfilling that promise to the music fans, with 1 million free NFTs in partnership with iHeart, a powerhouse in music.”