“We see eye-to-eye with Anheuser-Busch on creating a future with more cheers and are excited to partner with A-B to empower beer lovers worldwide to collect, trade and just have fun with NFTs.”
Julie Garneau, Senior Director, head of NFTs, blockchain & metaverse, Anheuser-Busch said, “There is a lot of room to grow in the space and we are working with OneOf to find the right opportunities across various brands. OneOf is currently helping us bring our Tinker Hatfield x Michelob Ultra collection to the right audience.
“This is the second year that Ultra is collaborating with Tinker on limited edition NBA Championship memorabilia and this year we are including NFTs to allow more fans to share in the celebration. OneOf’s focus on sports and lifestyle is a perfect fit and we are happy we can bring this to life in a sustainable way.”
OneOf’s partnership with Anheuser-Busch is the latest in a series of major music, sports, and lifestyle partnerships that the green NFT company has formed under its mission to bring the next 100 million non-crypto-native fans into Web3.
Most recently, OneOf partnered with eBay, Sports Illustrated, The Grammys, and Warner Music Group among others.